Influencer marketing agencies range from platform-specific specialists (TikTok-only, YouTube-only) to full-service shops managing creator relationships across every major platform. This guide compares 15 influencer marketing agencies so you can find a partner suited to your platform mix, budget, and niche.
Quick Comparison
| Agency | Location | Best For |
|---|---|---|
| LYFE Marketing | Atlanta, Georgia | Small and mid-sized businesses new to influencer marketing |
| The Shelf | Brooklyn, New York | Data-driven influencer matching for larger budgets |
| HireInfluence | Houston, Texas | Mid-to-large campaign management |
| Brenton Way | Woodland Hills, California | Instagram influencer marketing bundled with PR and paid media |
| Socialfly | New York, New York | Budget-friendly entry into influencer marketing |
| Ubiquitous | Studio City, California | TikTok, Instagram, and YouTube at scale |
| The Goat Agency | New York, New York | End-to-end campaigns across four major platforms |
| Obviously | New York, New York | TikTok-specific product seeding and licensing |
| Kaplow Communications | New York, New York | Beauty, lifestyle, and wellness brands |
| Intuition Media Group | New Canaan, Connecticut | Premium YouTube, TikTok, and Instagram campaigns |
How We Chose These Agencies
We did not invent scores, rankings, or client outcomes. Every agency featured below was evaluated using publicly available information: agency websites, verified review platforms such as Clutch and G2, and independent industry roundups. Where an agency’s own marketing claims a result (a percentage lift, a revenue figure, a client name), we’ve labeled it as agency-reported rather than independently verified.
Here’s what we weighed most heavily in putting this list together:
- Services & expertise: does the agency specialize in Influencer Marketing, or is it a generalist offering it as one line item among many?
- Reviews & reputation: what do verified third-party reviews (Clutch, G2, Google) say, and how many reviews back that rating up?
- Transparency: does the agency publish pricing, contract terms, or reporting practices, or is everything gated behind a sales call?
- Track record: how long has the agency operated, and does it have documented case studies or client results?
- Communication & fit: does the agency describe a clear point of contact, reporting cadence, and onboarding process?
Our Agency Review Methodology page goes into more detail on how we do this.
1. LYFE Marketing
Best for: Small and mid-sized businesses new to influencer marketing
Location: Atlanta, Georgia · Founded 2011
Overview: LYFE Marketing offers influencer marketing alongside short-video management, social media marketing, and PPC, aimed at small and mid-sized businesses.
Services & Expertise: Influencer marketing, short video management/advertising, social media marketing, PPC management, and email marketing.
Reviews & Reputation: 4.5+/ 558+ Google reviews
Case Studies & Results: LYFE Marketing reports a West Coast Goalkeeping campaign generating “65,000 views” and a “44:1 ROAS,” and a Sherman the CPA campaign generating “500K+ Instagram Reels views” and “284K TikTok views.” These figures are agency-reported.
2. The Shelf
Best for: Data-driven influencer matching for larger budgets
Location: Brooklyn, New York · Founded 2012
Overview: The Shelf runs data-driven influencer matching, content optimization, and performance analytics, with a minimum project size positioning it toward larger campaigns.
Services & Expertise: Data-driven influencer matching, content optimization, influencer vetting, and performance analytics.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: The Shelf showcases influencer campaigns across food, fashion, beauty, parenting, tech, and retail. Reported results include $334K in revenue and 11.6K purchases for Papa Murphy’s, 148.8M impressions for Savers Value Village, 90M impressions and 5.7K purchases for Weekday, and 13.2M impressions with 773 signups for Eng
3. HireInfluence
Best for: Mid-to-large campaign management
Location: Houston, Texas · Founded 2011
Overview: HireInfluence runs campaign management and analytics for influencer marketing programs, with a minimum project size suited to established marketing budgets.
Services & Expertise: Campaign management and analytics.
Affordability: Agency-reported minimum project size of $75,000+.
Reviews & Reputation: 5/5 rating, 2 google reviews
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
4. Brenton Way
Best for: Instagram influencer marketing bundled with PR and paid media
Location: Woodland Hills, California · Founded 2017
Overview: Brenton Way combines Instagram-focused influencer marketing with digital PR, paid media, and content marketing services.
Services & Expertise: Instagram influencer marketing, digital PR, paid media, content marketing, and SEO.
Affordability: Agency-reported minimum project size of $5,000+, with an hourly rate of $150–$199/hr.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
Communication & Transparency: Contact the agency directly to ask about onboarding, reporting cadence, and your day-to-day point of contact before signing an agreement.
5. Socialfly
Best for: Budget-friendly entry into influencer marketing
Location: New York, New York · Founded 2011
Overview: Socialfly is a female-founded and led agency offering influencer marketing alongside social media management, creative services, and paid media, with one of the more accessible hourly rates in this list.
Services & Expertise: Social media management, influencer marketing, creative services, paid media, and SEO.
Affordability: Agency-reported minimum project size of $1,000+, with an hourly rate of $25–$49/hr.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
Communication & Transparency: Contact the agency directly to ask about onboarding, reporting cadence, and your day-to-day point of contact before signing an agreement.
6. Ubiquitous
Best for: TikTok, Instagram, and YouTube at scale
Location: Studio City, California · Founded 2021
Overview: Ubiquitous runs influencer campaigns across TikTok, Instagram, and YouTube, positioned toward mid-size to large campaign budgets.
Services & Expertise: Influencer campaign management across TikTok, Instagram, and YouTube.
Affordability: Agency-reported minimum project size of $25,000+, with an hourly rate of $150–$199/hr.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
Communication & Transparency: Contact the agency directly to ask about onboarding, reporting cadence, and your day-to-day point of contact before signing an agreement.
7. The Goat Agency
Best for: End-to-end campaigns across four major platforms
Location: New York, New York · Founded 2015
Overview: The Goat Agency runs end-to-end influencer campaigns across TikTok, Instagram, YouTube, and Twitch, including social commerce and content production.
Services & Expertise: End-to-end campaigns, social commerce, and content production.
Affordability: Agency-reported minimum project size of $50,000+.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
Communication & Transparency: Contact the agency directly to ask about onboarding, reporting cadence, and your day-to-day point of contact before signing an agreement.
8. Obviously
Best for: TikTok-specific product seeding and licensing
Location: New York, New York · Founded 2014
Overview: Obviously specializes in TikTok campaigns, including product seeding, paid amplification, and licensing and usage rights for creator content.
Services & Expertise: Product seeding, paid amplification, and licensing & usage rights.
Affordability: Pricing is not publicly available. Contact the agency for a custom quote.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
Communication & Transparency: Contact the agency directly to ask about onboarding, reporting cadence, and your day-to-day point of contact before signing an agreement.
9. Kaplow Communications
Best for: Beauty, lifestyle, and wellness brands
Location: New York, New York · Founded 1991
Overview: Kaplow Communications combines influencer marketing with public relations and brand strategy, specializing in beauty, lifestyle, health and wellness, and nonprofit sectors.
Services & Expertise: Influencer marketing, brand strategy, public relations, and creative services.
Affordability: Pricing is not publicly available. Contact the agency for a custom quote.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
Communication & Transparency: Contact the agency directly to ask about onboarding, reporting cadence, and your day-to-day point of contact before signing an agreement.
10. Intuition Media Group
Best for: Premium YouTube, TikTok, and Instagram campaigns
Location: New Canaan, Connecticut · Founded 2008
Overview: Intuition Media Group is a women-owned agency running influencer campaigns across YouTube, TikTok, and Instagram, positioned at the premium end of the market.
Services & Expertise: Influencer campaign management across YouTube, TikTok, and Instagram.
Affordability: Agency-reported minimum project size of $50,000+, with an hourly rate of $300+/hr.
Reviews & Reputation: Independent third-party review-platform data was not available in the sourced material.
Case Studies & Results: No independently verifiable case study details were available for this agency at the time of writing. Contact the agency directly for references.
Communication & Transparency: Contact the agency directly to ask about onboarding, reporting cadence, and your day-to-day point of contact before signing an agreement.
How to Choose the Right Influencer Marketing Agency
Influencer marketing agencies split sharply by minimum budget, so start there. Socialfly and LYFE Marketing report minimum project sizes around $1,000, making them accessible for small businesses testing influencer marketing for the first time, while The Shelf and HireInfluence report minimums of $75,000–$100,000, positioning them toward established brands running larger, more complex programs.
Next, match platform focus to where your audience actually spends time. Obviously specializes specifically in TikTok, while Kaplow Communications focuses on beauty, lifestyle, and wellness brands across more traditional PR-adjacent channels. A platform mismatch here wastes budget regardless of how skilled the agency is.
If your product fits a specific niche audience (beauty, gaming, family content), look for agencies with that stated specialization, since niche-focused agencies typically maintain deeper creator relationships within that community than generalist shops.
Ask every agency how they vet creators for authenticity (follower quality, engagement rate, audience overlap with your target market) and how they structure contracts: usage rights and licensing terms vary widely and should be clarified before a campaign starts, not after. Since pricing isn’t standardized across this list, confirm current minimums and rates directly with each agency.
Final Thoughts
The right influencer marketing agency depends heavily on your budget tier, target platform, and niche. Confirm current pricing, minimum project sizes, and creator vetting practices directly with each agency before committing to a campaign.
Frequently Asked Questions
How much does influencer marketing cost?
Reported minimum project sizes in this guide range from about $1,000 to $100,000+, depending on the agency and campaign scale. Contact each agency directly for a quote.
Do I need a platform-specific influencer agency?
Not necessarily, but if most of your target audience is on one platform (like TikTok), a specialist such as Obviously may have deeper creator relationships there than a generalist agency.
How do agencies vet influencers for authenticity?
Reputable agencies typically review engagement rates, audience demographics, and follower authenticity rather than relying on follower count alone. Ask any agency you’re considering how they screen creators before a campaign.
What’s the difference between influencer marketing and social media marketing?
Influencer marketing focuses on partnering with third-party creators to promote your brand, while social media marketing typically manages your own brand’s accounts and paid campaigns. Some agencies handle both.
Related Agency Guides
Comparing agencies for more than one service? See our other guides: